From the combined mark to office and print media as well as a modern internet presence with presentation video
Psychotherapy - this term for itself certainly calls not only good up associations for one or the other.
"Psycho" - in the context of psychopathy - sounds like "mentally ill," like a "severe form of personality disorder", like "there is something wrong with his head."
That "psychotherapy at eye level" can assume a completely different dimension is reflected by the practice of psychotherapy of
Karsten Rinke-Berkefeld, graduated in social science and medical practitioner for psychotherapy in Mülheim.
The first contact until the final implementation
Granted: There was a little weird feeling as I made my way to our first meeting in Mülheim.
What can I expect from a "traditional healer for psychotherapy"? Will I be - following Sigmund Freud and colleagues - totally checked out?
To make it short: From the envisaged 90 minutes were 200 minutes made full of intense exchange - about my person and my
possibilities of support and in particular on what Karsten Rinke-Berkefeld is all about and what drives him.
As a follow up to our meeting, I forwarded concrete proposals for an appropriate corporate presentation (combined mark, business card, startup screen of an internet presence) to the learned social scientists and medical practitioners for psychotherapy.
I complemented these ideas with a concrete offer.
In the subsequent second meeting, in addition to the refinement of the content we also did a photo shoot.
In the end, the conditions for the implementation of a self-consistent company image in the different media were given
(for example, the following elements may be mentioned).
The combined mark on the example of the business card
Fresh and modern - as it should be, the new appearance of psychotherapy practice.
Also, the company / practice name should be memorable and ideally reflected in domain name.
Statements such as "psychotherapy at eye level" and "I will help you to develop your own potential."
stand for important values to which Karsten Rinke-Berkenfeld is committed.
Water as the origin and source of life symbolizes in many ways the philosophy of this special traditional healer
(more on this you certainly bring in experience in a personal dialog).
The combined mark on the example of the business card
Meanwhile, two images made of acrylic glass decorate the private and practice rooms at Karsten Rinke-Berkefeld.
The flyer
Inform and make curious for more.
The flyer
The office sign
In the dimensions of 90cm x 60cm the office sign, which is made of alu-dibond,
welcomes every visitor and informs passers-by about the most important data.
The office sign
The office sign in front of the entrance
The internet site
To invite rather than to distance, to send positive signals,
to open our eyes to new horizons in our own development.
The website, which presents itself as a function of the device in different garb, makes you curious for more.
Home screen of the internet site
And of course, a personal practice presentation captured in pictures and sound could not be missing here.
But see for yourself (German only):
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