COMMUNICATION - MOBILITY - ACTIVITY â€” these three terms are for a dynamic lifestyle,
which has become for many people a matter of course.
The devices use to play a crucial role.
Only these make it possible to comply with the own needs extensively independent of spatial and temporal constraints.
Whether laptops, tablets, smartphones or electric bikes ("e-bikes") and electric vehicles ("e-cars") - they all require energy.
But what happens if these devices run out of energy?
"What if you could get power wherever you need it?"
"Energize my life" is the result of an initiative of future-oriented companies from Germany,
which decided to make energy available for people in the form of electricity at many places and at any time for the most diverse using purposes.
"Energize my life Hotspots" - recognizable by the friendly sun symbol, which goes by the nickname "Emyli Hotspot" -
aupply all devices with new energy and thereby allow almost uninterrupted continuation of the activities.
Since the launch of the initiative in 2014, technical and economic aspects were at the forefront.
Now the time had come to present the "product", which still had no name, to the public.
The Corporate Design
First we had to find a modern, inspiring name.
Terms such as vitality, activity and enthusiasm characterize a particular "lifestyle" feeling.
"Energize" is related to "give vitality and enthusiasm to" or "people were energized by his ideas".
Synonyms are "enliven" "liven up", "animate", "vitalize", "invigorate" "perk up", "excitement", "electrify", "stimulate", "stir".
The reference to one's life and thus the core formulation "Energize my life" was quickly found.
The corresponding domain names such as "www.energize-my-life.de" were immediately reserved.
The sun as an (almost) inexhaustible source of energy emphasizes the claim to always provide energy.
The outlined friendly face in the sun symbol as well as the choice of color emphasize the positive aura.
The short form "Emyli" is for the name of a young girl or woman
that discovers the world with new energy – possibly a future advertising message.
"To inform about Energize my life to win people in particular as a possible owner for an Emyli Hotspot" –
this was a substantial claim to the website being created in the German language.
Apart from the obvious consideration of the new corporate design on one side the "lifestyle" aspect should be transported;
on the other hand had we had to inform adequately about the main content.
The provisioning in responsive design for optimal usability on all devices was a matter of course.
Energize my life - website (reduced screen capture)
The flyer in the format "DIN A4 square" (21cm x 21cm) should meet similar requirements such as the website described above.
"Appealing, informative and make curious" – and this on a relatively small space.
Energize my life - flyer in the format "DIN A4 square"
The PowerPoint presentation
What is it all about? What characterizes the product? How can this be used? How does it work?
Why become an operator? How to become an operator?
Who is behind "Energize my life"? How do I get in touch?
On 20 slides all important questions are answered.
The presentation is supplemented by an animation at the beginning, which makes curious for more.
Stationery and an e-mail signature completed the mandated communication package.
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